E-commerce

E-commerce sites

o Online shopping examples:

o Tesco online

o Amazon

o eBay

Main features of E-Commerce:

o Payment Online

o Clear homepage with links and good navigation

o Help page

o Store finder

o Search facility

o Set of Menu – Tabs

o Contact

o Photographs

o Review the product

o Alternatives to the product – Similar items in same category

o Price comparison

o Checkout

o Shopping basket/trolley

o Secure – password, verify identification

o Delivery options

Tesco direct:

I intend to explore the fundamental values that make Tesco direct a successful e-commerce website. On approach to the site the vast homepage shows us the main properties which are the key basis for an extensive consumer friendly site.

The homepage features a large logo which shows the consumer what brand of company they are buying from , as it is Tesco’s it a household name and is shown clearly in the top right hand corner to add a reassuring effect. However this logo also acts as a hyper link so at any stage of the customers shopping experience, it can be clciked upin and the page will be redirected back to the home screen.

Along with this features at the top of the screen are a Checkout, Account and Help link. These important features will remain at the top for the screen throughout the buying experience for quick navigation throughout the site.

The homepage also features numerous tab options for constant quick navigation, which are categorized throughout due to their relating departments. From this drop down boxes all for sub categorized fields to be selected and therefore the type of product selected. This adds to the overall ease of use of the website as it allows the user to select a corresponding field which then in turn reveals a mass of products that fit within the given heading.

The most striking part of the homepage is the large assortment of nine panels, of which one wide panels rest upon. The large wide panel displays four of what the company believe to be of interest to the customer, in this case it is the turn of the new catalogue, range of iPod touches and a cheaply priced television. The options can be changed from the text in the side panel which again at-tops a list of the departments that Tesco direct has to offer.

The nine panels below however again show deals which will appeal to a wider audience as they vary in both price and age. These panels as the large one above it act as a link to another page where the corresponding product is displayed, overall this adds to the intuitive and ergonomic design of the website thus creating an easier to navigate scheme.

Finally at the bottom of the page there is a wide verity of lists all relating to both information about the site and that of an order they have purchased. This is located at the bottom of the site as it is not a promotional tool, however it needs to be shown as it is important information about the website including ordering methods and help policies. This section of the page matches that of the colour scheme at the top and therefore focuses the consumer on what the seller has out on offer in the middle panels. Finally the slogan is placed in the bottom right hand corner of the page to remind the customer both of the intentions of the store and what they stand for.